Kansas Coffee Plan

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KANSAS CITY COFFEE

Kansas City Coffee is determined to become a place that every coffee addict could dream of in order to escape the stresses of their lives. The café would act as a place to socialize with the friends and provide a comfortable environment. KCC provides a unique blend of fast food, coffee, and an extraordinary service. A much more civilized coffee experience is offered at KCC. The core beliefs of the company are passion, integrity, leadership, quality and excellence. The unique blend of these values allows it to traverse all the challenges and to penetrate into the market.

Mission

Kansas City Coffee shall strive hard to offer the people a unique place where comfort and taste go hand in hand. We ensure to provide the customers a relaxing environment where they can socialized with each other while enjoying the best pastries and coffee in town. The stress of the customers shall be relieved through the high quality products, friendly customer service, convenience of the location and great ambience.

Objectives

For the first year, the objectives of the Kansas City Coffee are:

* Earn recognition from the local people and become the café of their choice

* Maintain a gross margin of 60%

* Make profits in the first month of operations.

Core Competencies

They keys to success of the café or the core competencies are:

* Unique Products—the products provided shall be unique and exemplary-the market price offered for these products would retain the customers

* High Quality Baristas—hired employees would be trained fully to ensure that the best coffee preparing techniques are used-the employees shall be paid similar to the larger coffee chains while also providing them with opportunities to advance their careers in the long term

* Design of the Store—store shall be designed in a manner that it becomes visually attractive for the customers and also helps in the fast...