Submitted by: Submitted by booger123
Views: 111
Words: 958
Pages: 4
Category: Business and Industry
Date Submitted: 05/04/2014 02:17 PM
The main players
• Frank Davis (28)-Senior market specialist
o 17 year veteran and Dynamic Displays
o Held positions as an account executive, market specialist, and senior market specialist with the travel and hospitality division
o Currently the marketing director for the travel and hospitality division
• Thomas Green (45)- Marketing director
o In march 2007 join dynamic displays as an account executive in their travel and hospitality division
• Currently the divisions senior market specialist for the eastern region of north America
• Shannon McDonald- Divisional Vice President
o Reports to the CEO and president
o Promoted in November of 2006 as the division VP
o Responsible for all aspects of the travel and hospitality business
Company and industry Background
• In 2007, Dynamic Display Travel and Hospitality Division had 60% market share with over 1500 self-service kiosks
• 80% of total trave land hospitality divisions 2007 revenue came from airline carrier clients, 15% from hotels, and 5% car rental agencies
Thomas Green’s Path to Senior Market Specialist
• In march 2007, Dynamic Displays recruited Green for an account executive position in the southwest territory for the travel and hospitality division
o Great opportunity to move up
• In his first four months as an account executive, he completed a contract for one of the largest airline carriers, Journey Airlines, to accelerate rollout of kiosks in 20 airports and purchase upgrade software for kiosks in the majority of their locations
o This allowed him to get noticed immediately
• After a series of meetings and training sessions, McDonald promoted Green to Senior Marketing Specialist
o ***McDonald told Green, “Tom you are obviously a bright and ambitious account executive. You have a great rapport with your clients. You have made a strong case for your promotion and im willing to take a chance on you. I think this group needs a fresh perspective. However, I do have a couple of...