Fashion Business

Retail intelligence through CCTV

Turn video data into business intelligence

Retailers are now using their CCTV to do more than just catching thieves. The visual information extracted from CCTV has proved to be valuable to retailers’ sales and operations departments too. Let’s look at some of the ways that RetailCam uses existing CCTV to enhance operational effectiveness and reduce costs.

“ Why Birmingham store is not performing well? ”

Intelligence through CCTV

1. Visual Business Intelligence

Retailcam also presents some exciting opportunities for sales and marketing managers too.

“I want to find out why the silk scarf is selling well in London but not in Birmingham”, or “What is the customer response on our promotional booth in all of our stores?” Networked CCTV which enables one person to compare activity at multiple sites at exactly the same point in time has never been available before – and presents an exciting opportunity for retailers to gain even greater insight into their operations. It proactively addresses a multitude of retail issues which currently depend on visual interpretation by a person ‘on the ground’. Networked video can offer an additional layer of information to support anecdotal beliefs from shop floor staff. The emphasis is then placed on the facts, not on the general impressions gleaned throughout a busy working day – which, despite good intentions, can easily become distorted. Reviewing the differences in multiple customer reactions to promotional displays in store will give merchandisers far greater insight into what is working well on the shop floor. By recording pre-set snapshots to compare times of day, a range of layouts, a change of product focus etc. Factual evidence of actual customer responses can be analysed and reported in significant volumes very easily.

2. Remote Video Audits

Maintain Operational Standards

Maintaining high standards across all stores is no easy task. Most retailers employ an army of area...