Marketing Plan for Lip Care Product

FIVE-YEAR MARKETING PLAN

eos Products LLC

1. Executive Summary

eos Products LLC is on a mission is to provide a safe and natural product made of organic ingredients that has proven to be effective at a reasonable price for “every woman” who wants to use a safe, clean, new product that has not been tested on animals and is focused on providing the highest quality natural ingredients available. After reinventing shaving cream, eos decided it was time to work on improving the rest of the beauty aisle. Creating beauty products for women that are appealing in packaging and performs to their highest expectations is a key objective for eos. This pioneering company has plans to launch a full line of products that will take care of common concerns such as moisturizers that absorb quickly without leaving skin feeling sticky or greasy; body wash that will not dry out the skin and lip balm that will be organic, safe and effective.

The marketing plan for eos includes strategic focus planning, a situation analysis, a SWOT analysis, industry analysis with a focus on competitors in the lip balm market, a company and customer analysis, a marketing-product focus, the marketing program, finance and data projections, the organizational structure, implementation plans and finally, an evaluation and control review.

2. Company Description

Based in New York City, eos Products LLC is a newer company that launched its Antioxidant shaving cream, a product that is total design and formulate for women, to promote healthy radiant skin in July 2008.

eos Products LLC “the evolution of smooth” was looking for a shaving cream that reflected woman's sensibility. The eos shaving cream helped to create a closer shave and leave skin smooth and silky. eos believes in creating a beauty product with a unique blend of natural ingredients. eos prides itself with creating innovative and stylish beauty products to meet the needs of today’s modern women. eos...