Final Res 351

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Date Submitted: 06/13/2014 12:53 PM

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* 1. RES/351 Final Exam ANSWERS ARE HERE Quality and inexpensive:P.S. Your questions will be chosen randomly from a large setof questions. Nobody can guarantee that these questions willcover completely your exam. If I helped you please leave “A”feedback (I need it very much). Thank you and good luck...1) Northwest Airlines applied mathematical models to determine which customers in itsdatabase were currently responsible for most of its profitability and which customers were notcurrently profitable but had similar characteristics to the most profitable customers. NorthwestAirlines utilized _____ to identify these customers.A. computer programmingB. data warehousingC. customer relationships managementD. data mining2) Minute Maid sees research as the fundamental first step in any business decision, and itcreated proprietary methods for conducting research. At what level of the hierarchy of businessdecision makers does Minute Maid operate?A. Top tierB.Middle tierC. Base tierD. Foundation tier3) Which of the following questions is considered first when discussing a managementdilemma?A. How can management eliminate negative symptoms?B. What does the manager need to know to choose the best alternative from the availablesources of action?C. What is the recommended course of action?D. What symptoms cause management concern?4) The goal of ethics in research is to _____.A. ensure that no one is harmedB. protect researchers from legal liabilityC. identify what behavior is appropriateD. ensure research sponsors fulfill their legal obligations5) _____ occurs when the participants are told only part of the truth or when the truth is fullycompromised.A. Coercion

* 2. B. DeceptionC. Informed consentD. Debriefing6) The process of stating the basic dilemma and then developing other questions byprogressively breaking down the original question into more specific ones is called the _____.A. research questionB. management-research question hierarchyC. management dilemmaD....