Change Management Simulation

University of La Verne

Graduate School of Business & Public Administration

BUS 551

Seminar in Organization Theory & Behavior

Spring Term 2014

Instructor: Loren R. Dyck

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Due date: 05/19/2014

As the rapid development of modern economy and the increasingly fierce market competition, the demand of how to manage organization change is increasing. Especially for leaders in both large and small companies, the ability of dealing with change is so significant. In many case, the main reason for company bankruptcy is that leaders fail to cope with organization environment change properly. The demise of many fortune 500 companies in the 1980s and 1990s suggests that the leaders of these companies were ineffective in responding to changes in the business environment; they were unable to overcome rigidities in their firms until it was too late. (Beer, M. & N. Nohria. 2000)

In order to improve my learning about managing organization change, I did change management simulation four days ago. Then I am going to talk about the detail of my stimulation.

In this simulation, I was the CEO of Spectrum Sunglass Company. For this company, the future is bright due to the growing sunglass market. However, from many professional articles I read, I learned that sustainable development is significant for business, our company should offer some new sunglass products to customers who concern about Spectrum’s environmental impact. Moreover, new products can also differentiate our products from competitors’ and provide us more sales opportunities. But unfortunately, some of my colleagues doesn’t agree with my points, the CFO of my company thinks green raw materials may be so expensive that will influence the profit margins of Spectrum. Then my mission is to persuade Spectrum’s managers to adopt my proposal.

PROCESS RECORDING

Week 0 - Week 2

Firstly, I conducted private interviews, I interview Michelle Barth, the...