Hot Dogs and Sausages Market Analysis Us 2014 - Global Market Size, Share, Trend , Growth and Strategy

The hot dog and sausage category is projected to grow, but manufacturers must do more to address issues related to health, product quality, and freshness in order to enjoy more robust category sales. Consumers are also seeking a wider variety of flavors and ethnic offerings.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Terms

Executive Summary

The market

Sales forecast to increase 24% from 2014-19, to reach $9.6 billion

Figure 1: Total US retail sales and fan chart forecast of hot dogs and sausages, at current prices, 2009-19

Market is growing, except for hot dogs

Figure 2: Total US retail sales of sausages and hot dogs, by segment, at current prices, 2012 and 2014

Fewer children, smaller households result in reduced sales

Growing Hispanic market seeks variety and health in sausages

Millennials purchase all types, but prefer fresher products

Figure 3: Purchase behavior regarding hot dogs or sausages – Any purchase, by generations, June 2014

Brand name is important to consumers seeking consistency of products

Figure 4: top five reasons to purchase one brand of hot dogs or sausages over another, June 2014

Consumers are concerned about the healthy attributes of sausages

Taste beats affordability

Figure 5: top five reasons for purchasing hot dogs or sausages in the past, June 2014

What we think

Issues and Insights

Can parents learn to like hot dogs as much as their children do?

Issues

Insight: Parents seek healthier ingredients and more transparency

How to make sausages more attractive to consumers?

Issues

Insight: Refrigerated, fresh, and better quality key to expanded sales of sausages

How do brands gain more appeal among Hispanics?

Issues

Insight: Tout freshness and variety, when courting Hispanics

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