Submitted by: Submitted by rosiiboo96
Views: 103
Words: 1773
Pages: 8
Category: Business and Industry
Date Submitted: 10/10/2014 05:00 PM
THE SUPERGEEK (Rapple’s iGlasses)
1st part
An analysis of the profile of the selected tribe highlighting key factors that influence their behaviour.
What is one thing that a SuperGeek would love to own?
… a pair of fashionable glasses, that is also integrated with technology, of course!
But before we go further into the details of this product, lets find out about the people who will want it the most, and the factors that will influence them to want it
Economic
Economic situation, occupation and lifestyle
They’re known for their ability to create and demand new technology e.g. steve jobs, renowned for innovative technological products
Technology
Allows supergeeks to interact and share their interests with others
Also allows geeks to discover new interests
Websites such as Tumble and The Mary Sue promote this
Changing tech environment, the ease of online shopping and the allowance of customisation of products to user needs
Social
Social online networks and online opinion leaders influence supergeeks
Social networks such as family, roles and status
They are also influenced by their social class (theyre considered as high class). Theyre less concerned with the price of things and usually look for the best quality.
Culture
Defined as values, perceptions and wants which influence members of society
Supergeeks have grown up in a culture dominated by technology, so their wants and needs are influenced by this.
Personal
Supergeeks occupations influence the products they purchase e.g. technology dominated industries
Economically influenced as well e.g. the gfc influenced buying behaviour
Lifestyle – influenced through online activites e.g. online, gaming
They are well linked online so online products attract them
Education, occupation and income - education level determines a person’s occupation and therefore their income, disposal income and all three influence interests and hobbies and purchasing behaviour.
Psychological...