Hardrock

From the beginning the Hard Rock has been a huge success. Due to the large success it was able to imprint a concept that is now branched off worldwide. Hard Rock’s main philosophy is “Love-All-Serve All,” which has guided the company to welcome everyone regardless of race, age, sex or class. The Seminole Hard Rock in Hollywood is a great example where a variety of people with different ages, sexes, races, religions and culture work making it very culturally diverse. Team building and diversity training are two of the most important and beneficial approaches that an organization can take in present times (Gibson & Ivancevich, 2012). Cultural diversity is branded into the organization’s structure of the Hard Rock.

The Hard Rock values diversity and this has become the personality of the organization to accept all. Through all levels of an organization the values must be clear for it to be successful and Hard Rock does just this with diversity training. Diversity training is one of the more common behavioral changes and it may be one of the most important. It is directly defined as attempts to make the participants more aware of themselves and of their effect on diverse others (Gibson & Ivancevich, 2012). Usually, a group of managers or employees meet to discuss their predisposed attitudes and perceptions on certain diverse individuals or groups. This is where they deem what is acceptable, offensive, or racist (Gibson & Ivancevich, 2012). Diversity training is not only important in today’s business world, but in everyday life as well. The lessons learned can be very beneficial in the overall outlook of different people and cultures. It has proven to raise awareness and lower prejudices for individuals and society. Hard Rock’s success has a direct relationship with the business culture that is taught at the entry- level management course training.

“Rock 101,” is the management training the Hard Rock provides to its employees. This training allows employees...