Free Range

Free Range Foods Franchise

Executive Summary

This report examines franchising as an international growth strategy for Free Range Foods, an American dairy operation. The report demonstrates how franchising allows Free Range to expand swiftly in foreign markets while sharing financial and operational risks with the franchisee. Additionally, this report forecasts Free Range’s ability to examine global and internal influences when deciding on whether an international franchise is a viable option. For example, it is vital that Free Range assess its operational readiness prior to moving into the global market. It must also develop its global network to support its expansion efforts. In addition, Free Range needs to restructure its organization to include a balanced structure focused on international expansion. Lastly, Free Range has also established itself as an environmentally and socially responsible organization, and international expansion provides it with the opportunity to continue to develop and implement its eco-friendly operations and environmental projects. This report recommends that Free Range:

* Assess its organizational readiness

* Research targeted international regions for demand, economic feasibility, and political environment

* Restructure its organizational structure from a functional design to a hybrid design to facilitate decision-making and rapid response to local market conditions

Introduction

The significance in choosing to expand a company is vital to the integrity of a brand. Whether through merger, franchising, joint venture, outsourcing, or any other means of expansion, extensive research and analysis is needed to determine the most advantageous strategy for the organization.

In this study, we will visit the advantages and disadvantages of Free Range Foods expanding globally through franchising. In assessing global opportunities for Free Range, we will evaluate the benefits and risks, influential factors,...