Asdasd

ACKNOWLEGEMENT

“We owe our profound thanks and deepest gratitude to almighty Allah, most merciful, who blessed us with determination, strength, ability and divine help to complete this piece of research work”.

This term report on Colgate submitted to Mr.Javaid Ahmed on April, 16th 2008 as a term project by the following group members:

• Nabeel Latif 6791

• Behzad Amir Memon 6868

• Sabika Hasan 6550

• Hajra Aslam 6332

• Asad Shamim 6261

• Romasah Rahim 6396

We have received support on this report directly and indirectly from many people that we want to mention here.

We would like to thank the brand manager of Colgate Pakistan Mr. Ammar Ahmed along with his team, for entertaining us with a full fledge question and answer session, which provide us valuable information regarding Colgate thus enable us to prepare report on it, as required by the instructor. We are also thankful to them for answering our queries time by time, through email and phone calls.

We would like to thank our family members, parents & siblings for their love and support and above all for bearing us.

Finally and most importantly thanks and acknowledgement goes to our teacher Mr. Javaid Ahmed who guided and stimulated us to complete this report.

Table of contents

COMPANY BACKGROUND & INFORMATION 5

History 5

Colgate-Palmolive's Mission Statement 7

Macro-environmental analysis and industry Attractiveness 8

MACRO-ENVIRONMENTAL ANALYSIS 9

Analysis of the Industry Using Michael Porter’s Five Competitive Forces 9

Threat of Entrants 10

Bargaining Power of buyers 11

Threat of Substitutes 12

Bargaining Power of Suppliers 13

Rivalry among existing competitors 14

INDUTRY ATTRACTIVENESS SUMMARY: 15

KEY DRIVING FORCES 16

External Factor Evaluation Matrix (EFE) 17

Company and Competitor...