Jsb Market Research: Consumer and Market Insights: Skincare Market in India

Consumer and Market Insights: Skincare Market in India

Released On 18th December 2014

Summary

Consumer and Market Insights: Skincare Market in India provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

Women and Older Young Adults enjoy the most Skincare occasions in India on an annual basis

Skincare is increasingly being used by the older generation and those on a lower and moderate income

Older consumers acting younger drives the market

Skincare is increasingly being used by those aged 45+ and the better off to cope with the stresses of daily life

The Busy Lives of consumers combined with a need to look good will drive the need for Skincare products

Synopsis

Consumer and Market Insights: Skincare Market in India identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

 Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Skincare, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion...