Healthcare Strategy

Organizational Strategies for Quality Assessment and Improvement

Quality related strategy of organizational culture to improve patient’s perceived experiences

According to a 2011 Beckers Hospital Review article (2011), Disney Land is an organization that hospitals can learn from. In July of 2011 the Disney Institute launched a new program titled “Building a Culture of Healthcare Excellence” which is now being offered as a professional development plan for hospitals. The program being offered focuses on five philosophies that help make Disney a successful organization. These philosophies include people management, leadership excellence, brand loyalty, quality service and creativity and innovation. The Disney program is centered on patient experience and with the current trend of healthcare shifting to patient centeredness, patient experience plays a large role and involves more than just bedside service.

Describe the organization's objectives related to this change, and, if possible, evaluate its progress thus far.

The Disney program encourages the implementation of a strong organizational culture that revolves around a central focus, a shared goal with clearly defined quality standards and associated expected behaviors. When all members are moving in the same direction, with a common purpose, it creates potential to increase/improve patient experience.

Often times, focus on individual tasks takes away from the shared goal, and will become lost in the shuffle. Employee engagement is crucial to keep the central goal of the organization at the forefront. The Disney program stresses the importance of leadership within the organization. Leaders should be able to lead their teams effectively, in such a way that embraces communication and collaboration. Every member should feel like a part of the team. If this is achieved, the workforce can become more responsive and supportive of the shared goal.

In regards to brand loyalty, the Disney program...