Coke Fundamental Analysis

The Coca-Cola Company

The Coca-Cola Company is the worlds largest beverage and distribution company. They are a global company that works on a local scale, in every community where they do business. Often thought to be a single company. In reality, Coca-Cola’s portfolio of more than 3,500 beverages are produced and distributed by a vibrant business system operating in more than 200 countries around the world. The company’s $17 billion-dollar brands include Dasani, Fanta, Sprite, Peace Tea, Diet Coke, Coca-Cola Zero, Vitamin Water and many more. Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juice and juice drinks. Serving at a rate of 1.9 billion servings per day.

Where do they make their money?

Write about the differences and correct information.

Worldwide unit case volume2013% Change 2012% Change2011% ChangeNorth America21%0%21%2%22%4%Latin America29%1%29%5%29%6%Europe14%(-1%)14%(-1%)15%2%Eurasia& Africa15%7%18%11%16%6%Asia Pacific21%3%18%5%18%5%

The Coca Cola company divides their business into six different regions: North America, Latin America, Europe, Eurasia, Africa and Asia Pacific. In order to better display where they make their money worldwide unit case volume is represented in percentages

Management

The Coca-Cola company has a diverse management team with a low employment turnover rate. Suggesting that it is a good company to work for and supports internal growth within the company. Muhtar kent is Chairman of the board and Chief Executive Officer(CEO), a position he has held since April 2009. Mr. Kent joined the Coca-Cola Company in Atlanta in 1978. He has a diverse background that includes studying in Turkey as well as the United Kingdom. Kathy Waller is Executive Vice President and Chief Financial Officer. Ms. Waller joined The Coca-Cola Company in 1987 as a Senior Accountant in the Accounting Research Department. Mrs. Waller previously served as...