Marketing Flyer Plan

Faculty Use Only

Hi,

Thank you for re-submitting. You did a nice job overall with the second activity on developing a Marketing Flyer Plan. Please see my comments in red font below.

The content of your paper had some good points and overall analysis. You covered a number of important issues and points for the company to be aware of in terms of their expansion internationally. Within your discussion, you had some good comments regarding the Marketing Flyer. How would you recommend developing the Flyer and what specifically would be included within it?

You provided some helpful reference sources

Date: December 12, 2013

Marketing Flyer Plan

SKS7000-8, Assignment 2

December 7, 2013

The intent of this marketing flyer plan is to analyze the business products and service marketing strategies; project management considerations; the transition of the organizational design from a private to a public entity; and the diversity of the service sector. Good introductory statement.

Executive Summary

XYZ Construction Inc. is a privately owned construction company relies exclusively upon funding through state and federal government contracts. XYZ Construction Inc. was established in 1951 as a family business and privately company. Currently, the XYZ Construction Inc. company headquarters are located in Denver, Colorado with sixteen field offices in eleven states. The company has 2,300 year-round employees with a surge to an average of 4.500 employees during the peak construction periods. The company’s workforce includes heavy and light equipment operators, civil engineers, project managers, and administrative staff in the headquarters facility with support staff in each field office.

XYZ Construction Inc. plans to expand the company in order to diversity the operations. The expansion plans include transitioning from a family owned, private company to public ownership. The transition with increase the...