Dell's Ideastorm

UNIVERSITY OF MANCHESTER

Business Effect of Web2.0 on Dell

MIS Assignment

11/6/2010

Vishal Suresh Desai

7466349

MBA Class of 2011

Table of Contents

1 Introduction 3

1.1 It’s About ‘YOU’ Now 3

1.2 What’s Web 2.0 3

1.3 Web 2.0 in Companies 4

1.4 Is it that Simple? 5

2 Dell 5

2.1 ‘Dell Hell’: Lull before the storm 5

2.2 IdeaStorm 6

2.2.1 The Structure 6

2.2.2 The Governing Thought 7

2.2.3 IdeaStorm and Web 2.0 7

2.3 Post IdeaStorm: The Effects on Dell 9

3 Conclusion 10

4 References 11

1 Introduction

1.1 It’s About ‘YOU’ Now

Yes, ‘YOU’ were named as the person of the Year by the Time Magazine in 2006. Apparently you are important now. It’s not about who saved a war or a bomb being built, it’s more about who is the real king maker. The World Wide Web is no longer a place to buy roses and send them to your grandma, its more about how you connect with people and find out which are the best places to buy those roses. However, you, the consumer has existed since eternity, so why this sudden barrage of tools, jargons, web applications and business around you? This report tries to discuss this in the following Source: Time.com way. This report explains in brief this very wave of technologies which aim to connect you to the world and give you the power to shape the future. It explains the jargon ‘Web 2.0’ and ‘Enterprise 2.0’ in brief, going on to explain its uses and importance in a business. This report uses the Dell’s IdeaStorm campaign as a case study to discuss the business impact of web 2.0 on a company. The marketing Adoption model is used to understand more about the way dell collaborated with the users and made sure the users adopted this model.

1.2 What’s Web 2.0

Is it a platform? Is it a new methodology? New technology? New wine in the same bottle? Same wine same bottle? The argument continues. As illustrated in the Dilbert cartoon below

Source: Dilbert.com

it is indeed a term which is bound, even after...