Red Bull Advertisement Analysis

Analysis of Red Bull Advertisement “the world of Red Bull”

General persuasive strategy

This advertisement of Red Bull has been put on the television and internet since 2013 for the English speaker. Red Bull shows the scenes that various people who is wearing the logo of Red Bull are doing extreme sports and activities. It try to make a close connection between the culture of Red Bull and the bravery of challenging limits. This advertisement persuade people through an idea that you will be given more power and energy to challenge yourself if you drink a can of Red Bull.

In order to grab audience’s attention, this advertisement shows some extremely beautiful and amazing viewings of nature (the ocean waves, mountains and snowing peaks). And then, through slowing down the video clips of the extreme sports, the advertisement really let the powerful images soak into the audience’s mind and keep them staying at this ad. Furthermore, it shows the scene of the world record for skydiving created by Felix Baumgartner on 2012 in the last minutes of this commercial. And Red Bull is the sponsor of this activity.

Main Body

Cialdini (2001) has written five powerful weapons which can produce strong influence to others and affect others’ decision making, which has been used a lot in this advertisement.

The first weapon it has used is “social proof”. According to Cialdini (2001), the using of social proof is aim to persuade people to do something that they think everybody else does. When the voiceover says “I think it is human nature to want to explore.” It is using the social proof to persuade the audience. The word “human nature” is trying to say that every single human in this planet has passion to explore the new things from their birth. It is not something people have learned through studying but something they are born with. It reminds the audiences that they have the same natural to explore the world although they may have not realized that before. And...