Strategic Analysis: a&F

MM 4311 - STRATEGIC MANAGEMENT 2014/15 SEMESTER 1, Section LTL 001 Final Case Examination - Abercrombie & Fitch

INSTRUCTOR GROUP NO. MEMBERS

Dr. Na Ni 7 Bob, ZENG Bochun* 11822690D Cat, Hung 12063113D Eve, Wang Huiling 11826036D Margaret, PENG Yu 12132466D Sebastian K. Valenzuela 12146501D *Leader

MM4311 Strategic Management

2014/15 Sem 1 LTL001 Wed 13:30

Group 7 – Abercrombie & Fitch Case

Table of Contents

WRITING

1. Executive Summary 2. External Assessment 3. Internal Assessment 4. Current Strategies and Implementations 5. Key Issues of the Case 6. Implementable Strategic Alternatives 7. Recommendations and its Implementations 8. Limitations and Critiques of Recommendations 9. A Cover Letter to CEO

EXHIBITS

Exhibit 1 External Analysis (Summary) Exhibit 2 Internal Analysis Exhibit 3 Current Strategies and Implementations Exhibit 4 Strategic Alternative (1) Exhibit 5 Strategic Alternative (2) Exhibit 6 Strategic Alternative (3) Exhibit 7 Implementation Schedule

APPENDIX

Appendix I Selection Criteria of Implementable Strategic Alternatives Appendix II External Analysis (Detailed) Appendix III Abercrombie & Fitch Key Financial Figures Analysis

MM4311 Strategic Management

2014/15 Sem 1 LTL001 Wed 13:30

Group 7 – Abercrombie & Fitch Case

1. Executive Summary This report is commissioned to develop the future strategic alternatives for Abercrombie & Fitch (A&F in the remaining parts of this report) by examining the external opportunities and/or threats, internal competencies, and its current strategies and implementations. At the end of this paper, recommendations to solve current and potential ethical problems will also be given.

Abercrombie & Fitch compete in the clothing apparel industry that is characterized by a heating competition. Focusing on its sharp corporate identity, A&F successfully differentiate itself as a premium brand for trendy kids. It had achieved success by pursing similar strategies for years. However,...