Mk351

Running Head: MARKETING MANAGEMENT

Marketing Management

Marketing Management

Micro-Macro Dilemma:

The micro-macro dilemma is founded on the detail that what is good for companies and consumers may not be good for humanity as a whole. This can concern to a number of things, including high-powered motors in vehicles, atomic power, and bank credit cards.

Importance of social Responsibility as They Relate to Marketing:

With the help of CSR, strategic marketing decision can be improve effectively.

Four Basic Types of Marketing Opportunities:

Market Penetration, Market Development, Product Development and Diversification

Four Components of the Marketing Mix:

Product, price, place and promotion are the main components of marketing mix.

Three Dimensions for Segmenting Markets:

Demographic, Geographic, Psychographic are the main Dimensions for Segmenting Markets.

Scientific Method As It Relates To Marketing Research:

Marketing research is " the process or set of methods that links the consumers, customers, and end users to the marketer through data — information utilized to identify and characterize trading opportunities and problems; develop, perfect, and evaluate trading actions; supervise trading presentation; and advance comprehending of trading as a process.

Four types of product classes and their importance to an understanding of marketing:

* Convenience product: Inexpensive products

* Shopping product: It requires shopping

* Specialty product: Particular Item That Consumers Search

* Unsought products: Unknown to Potential Buyer

How to Use the New Product Development Process:

There are various steps that should be adopted in order to use new product development process such as:

* Concept

* Ideation

* Design

* Test

* Release

Strategies to Increase the sale:

In order to increase the sale, the company should adopt and implement new and innovative marketing as well as business strategies. In addition,...