Management Accounting - a Case Study

PRESIDENT Chandra Wadhwa VICE PRESIDENT Kunal Banerjee MEMBERS Dr. Sanjiban Bandyopadhyaya, S. R. Bhargave, A. S. Durga Prasad, M. Gopalakrishnan, A. N. Raman, Ashwin G. Dalwadi, V. C. Kothari, G. N. Venkataraman, Suresh Chandra Mohanty, Somnath Mukherjee, Hari Krishan Goel, Balwinder Singh, B. M. Sharma, SECRETARY Dr. Debasis Bagchi Senior Director (Studies) A. P. Kar icwai@vsnl.com Senior Director (Research & Journal) Siddhartha Sen ssicwai@vsnl.net Director (Examinations) Chandana Bose cbicwai@vsnl.net Director (Administration & Finance) R N Pal rnicwai@vsnl.net EDITOR Siddhartha Sen ssicwai@vsnl.net Editorial Office & Headquarters 12, Sudder Street, Kolkata-700 016 Phone : 2252-1031, 2252-1034, 2252-1035, 2252-1602, 2252-1492 Gram : STANDCOST website : www.myicwai.com/www.icwai.org Membership Deptt. : kbicwai@vsnl.net Fax : Membership Deptt.: 91-33-22521723 Fax No. : 91-33-22527993/2252-1026 Delhi Office ICWAI Bhawan 3, Institutional Area, Lodi Road New Delhi-110003 Phone : 24631532, 24618645, 24643273, 24622156 Gram : STANDCOST, Fax: 91-11-24622156, 24631532, 24618645 E-mail : icwai@vsnl.com E-mail CEP : icwaiprgm@vsnl.net.in E-mail Journal Dept. : icwaijournal@hotmail.com

The Management Accountant

« Official Organ of The Institute of Cost and Works Accountants of India

Volume 42 No. 9 September 2007

Editorial President’s Communique Cover Features

677 678

Cost Accounting & Cost Management Cost Management in the Competitive Environment : A Case Study of Air Deccan by Mukesh Chauhan Banking & Finance Management of NPAs In Indian Banking– A Case of State Bank of Hyderabad by Dr. K. Rajender & S. Suresh Executive Digest Admission to Membership For Attention of Members Review Article Book Scan Regions & Chapters 740 711 727 738 748 750 751 722

Risk Management–The buzz word for success by Dr. P. K. Chakraborty Value at Risk by Chandresh Shah CMA Global Perspectives Formula for growth by Alan Vercio & Ashok Vadgama 689 Accountants in business–at...