Marketing Self Reflective Essay

MKT 501 Strategic Marketing Reflective Essay Module 6

Trident University International

Professor Dr. Todd Senft

As an exercise for this module, prepare a short (2- to 3-page) reflective paper about your experiences in this class, in which you address each of the following items:

1. Describe how you improved your knowledge, skills, abilities, and yourself in this session through this course.

2. Evaluate the work you did during the session for the class and explain ways you could have improved your performance.

3. Identify topics that you did not understand or successfully implement, and suggest how to improve the course material on those topics.

4. Think of ways you might measure the future effects of what you have learned in this course or your future progress/improvement.

5. State whether you achieved the Course Outcomes (listed on the Module 6 Home page and course Syllabus page).

Reflective Essay

This class provided important learnings for me and there will be application in my current role as a trainer and marketing leader in the months ahead. As I reviewed the learning outcomes for this class, I believe I increased and improved my understanding of marketing, especially in understanding consumer behavior and the importance of the STP process. Understanding segmentation and conducting research to identify the market in demographics, psychographics and customer behavior helps us to better understand current customers, non-users and describe ideal customers for the future. Targeting helps us to estimate the size and lifetime customer value of segments. Lastly understanding positioning help us to determine how our strategic position compares to competitors and determine how we wish to be viewed by the outside world.

The SWOT analysis we completed helped in using critical thinking skills and viewing our company in from a strengths and weakness standpoint. Knowing the threats and opportunities from an external standpoint helped a great...