Bizrate

2. Industry Analysis What Market (or segment of the market) does the company’s products or services compete in?

Sage’s publishes business analytics and enterprise software. Their products have historically catered predominantly to small businesses.

The business and analytics enterprise software publishing industry includes development and distribution of an array of software platforms that can help companies with predictive analysis, enterprise resource planning and customer management just to name a few. In the past five years this industry has grown steadily and it’s expected to continue its progression. With the rapid advancement of technology business analytic tools are allowing businesses to do basic reporting to advanced and complex forecasting and data mining tools. (Thomas, 2015)

The graph below depicts the market segmentation of the industry as of 2015.

2.1. Supply Structure Cover the major players in the market

The major players in the market are International Business Machines Corp., Microsoft Corp., SAP SE, and Oracle Corp. The market witnesses fewer products from the major companies competing among each other to obtain competitive edge. (Thomas, 2015)

IBM

The biggest competitor in the industry currently is International Business Machines Corp., or IBM. They are the largest publisher of business analytics and performance management software. IBM holds more patents than any other US-based company, which displays their long standing commitment to R&D. With 28.5% of the industry market share it is not surprising to anticipate that their industry specific revenue will increase at annualized rate of 2.8% to $9.0 billion. (Kahn, 2015)

Microsoft

Another vast competitor in the industry is Microsoft, holding 20.7% of the industry market share. Microsoft is better known for publishing its line of operating systems and most common in personal computers. Because Microsoft is the creator of Microsoft office, they have a substantial advantage in...