Marketing Analysis

Marketing Analysis (Summary)

The world we live in today has changed from the traditional buying to the convenient buying because most of the business people, housewives and other busy individuals love the idea of saving time without having to stroll in the supermarkets, push a shopping cart and wait in the cashier line. The convenience of shopping for groceries online is alluring. Convenience is essential in every service but quality, assortment and price is an important matter in Delivast. Our company is dedicated to give our target market the compelling reason to switch from traditional grocer to online grocer, not only do customers get their pick at the widest range of products available at Delivast they can have their groceries delivered right to their doorstep. Once the order has been confirmed, Delivasts’ trained personal shoppers will handpick the freshest and longest sell-by dates products according to your shopping list. Delivast is the first to establish an online grocery delivery in Cagayan de Oro and as the first mover and the pioneer in this business we have an outstanding value proposition, a relentless focus on profit optimization, and a willingness to place big strategic bets. But the ability to anticipate and adapt to changes in the marketplace will be crucial. Today’s major online grocery chains have all weathered repeated attacks from new competitors and new formats, and are always looking out for the next wave of competitive threats. Online grocery shopping is one of the fastest-growing marketing channels. Nearly nine out of 10 Filipino consumers do their shopping online, based on a study commissioned by Visa International the Visa eCommerce Consumer Monitor 2014 also reveals that the top reasons for online shopping are convenience (58 percent), price (47 percent), and deals (46 percent) the study also reveals that those who prefer to do their shopping online spend an average 6.2 hours daily. In fact, 72 percent of the respondents have been...