Google's Information System Strategy

Google’s Information System Strategy

Group 4

Park University

October 4, 2015

Abstract

Google was developed to generate revenue by getting people to use the Internet more. The system is able to attract so many users because the model is actually able to detect the user’s interests, allowing advertisers to come in contact with them. This research examines the strategies Google has used that is associated with the success of the company and explains the organizational structure that also contributes to its success. Google uses such strategies as enticing users by making its utilities affordable and always current. The organizational structure is also used a prominent strategy that is different than most companies. The management is a flat hierarchy system that is always being reorganized to ensure productivity. Other strategies Google uses are also mentioned. However, because the constant change in the technology environment, Google must continue to innovate and bring in new ideas by delivering new services at instant speed to its users for future success.

Introduction

Google, headquartered in Mountain View California, was founded in 1998 by Larry Page and Sergey Brin. Their mission is to organize the world’s information and make it universally accessible and useful (Google's mission is to organize the world's infromation and make it universally accessible and useful.). Google prides themselves by holding true to their belief in regards to privacy, security, and software principles. Google’s focus is on principal beliefs that Page & Brin wrote when Google was newly formed: focus on the user and all else will follow, it’s best to do one thing really, really well, fast is better than slow, you don’t need to be at your desk to need an answer, there’s always more information out there, and the need for information crosses all borders (Ten things we know to be true). Google’s mission statement and personal beliefs paved the way for Google’s “perfect...