Strategic Role of Information Systems and Suporting It Infrastructure in the Tourist and Transport Industry

STRATEGIC ROLE OF INFORMATION SYSTEMS AND SUPORTING IT INFRASTRUCTURE IN THE TOURIST AND TRANSPORT INDUSTRY

A CASE STUDY OF WOTIF.COM HOLDINGS LIMITED

Submitted: 24 May 2010

Prepared by: Gianina Daniela Pavel (Student No: U1005762)

gianina.pavel@hotmail.com

Word Count: 3,272

LETTER OF TRANSMITTAL

ABC IT Consulting Pty Ltd

24 Technology Street

Toowoomba QLD 4350

24 May 2010

CEO

Wotif.com Holdings Limited

Unit 1/ 13 Railway Terrace

Milton QLD 4064

Dear Mr Joseph,

Further to our meeting on 01 April, I hereby attach our report analyzing the key aspects of the company’s management information system. I have paid particular attention in my analysis the information technology and the information systems strategies used in present and recommended to be used in the future to accomplish with the goals of the company.

The report provides a detailed breakdown of strategic role of information systems and the social, ethical and legal issues arising from the implementation and use of information. As well, the report contains a detailed description of the organization’s IT infrastructure and a description of the business processes that are particularly vulnerable to IT security failure.

The investigations suggest that the company’s success depends on solid technology and information system support. However, as outlined in the report, in this rapid development environment, the organization can do a lot to make technology serve the business units by deepening the insights into what customers needs, integrating channels, speeding the delivery of services, and accelerating new product development.

www.mckinseyquarterly.com

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