Advertisement Analysis

Advertisement Analysis

I found it somewhat ironic that as I was searching through ads filled with gorgeous models, all I could really concentrate on was my dirty little hands turning the pages. But in the magazine industry, the models are not the only elements that make a publication work; it is essentially a series of items carefully combined to create an overall effect. Consequently, there are no mistakes in advertising, and the positioning of those elements as well as their respective connotations are deliberately made to be as such. I had a difficult time deciding between two advertisements, and ultimately concluded that I liked them both the same.

The first ad that caught my eye was for Levi’s Super Low Stretch Jeans. It features a woman posing in the mentioned brand, also wearing a top manufactured by the same company, obviously for a sales pitch for the brand name’s other clothing lines. Her body’s position creates the shape of the letter ‘N’, starting on the left side of the page. Because our eyes naturally read left to right, and because her hand is a light contrast against the dark fabric of her jeans, we automatically start to observe the advertisement at this specific point. Also, should our eye drift to the bottom of her aforementioned leg, her foot is pointed, meant to draw our attention upward. When we reach the top of her leg, we conveniently find the Levi’s logo (with a red background to continuously attract attention). Following our current path, we return back down the other side of the leg to the waist of the jeans, where we see the woman’s bellybutton is pierced, meaning to emphasize just how low the jeans truly are. Returning up the other side of the ‘N’, we come to the woman’s torso and face last, being a typical endorsement of an attractive model. Her sitting position also exhibits how the jeans claim to stretch, as she looks comfortable and laid-back in bare feet. Her young yet mature age is also relevant to the audience, being...