Table of Contents

TABLE OF CONTENTS

Title Page

Acknowledgement

Introduction

Dedication

Table of Contents

CHAPTER I EXECUTIVE SUMMARY

Name of Business

Title of the Study

Store Location

Description of the Project

Objectives of the Business

Research and Methodology

Survey

G1. Sloven’s Formula

G2. Survey Questionnaire

G3. Interview

G4. Research

G5. Mapping

G6. Search of Internet, Books and Libraries

H. Project Summary

H1. Market Summary

H2. Technical Summary

H3. Management Summary

H4. Financial Summary

Operational Terms

J. Scope and Limitations

CHAPTER II MARKET STUDY

Projected Demand

A1. For the Industry

A11. Market Segmentation

A12. Demographic

A13. Psychographic

A14. The Competitors of the Business

Projected Supply

B1. For the Industry

Demand Supply Gap Analysis

Projected Sales

Marketing Strategies

E1. Product Strategies

E2. Place Strategies

E3. Pricing Strategies

E4. Promotion

E5. Posters

E6. Flyers

SWOT Analysis

CHAPTER III TECHNICAL STUDY

Product Description

A1. Product Pricing

A2. Product Preparation Guide

A3. Time Motion Study

Business Process

Business Location

C1. Floor Plan

C11. Floor Plan Details

Store Uniforms

Utilities Requirements

E1. Electricity

E2. Water Supply

E3. Telecommunications

E4. LPG

E5. Waste Disposal Method

Direct Labor Requirements

CHAPTER IV MANAGEMENT STUDY

Form of Ownership

Vision, Mission, and Core Values

Manpower Requirements

Employment Process

Legal Requirements

E1. Municipality of Santa Rosa

E2. BIR

E3. SSS

E4. DTI

E5. SEC

E6. FDA

Organizational Policies and...