Swot Analysis Mcdonalds

To: Melissa Wagner (manager)

From: Stephen Norman (Assistant Marketing Manager)

Date: November 23, 2015

Subject: Supply Chain Management and Promotional Strategies

Current Challenges:

Recently, McDonalds has been under fire from media. Poor performance and poor supply chain management has led to the departure of its CEO. McDonalds has been taken to civil court by environmental groups. Movies such as Super-Size Me and Fast Food Nation have created views that the corporation is promoting bad health, bad environmental practices, and is serving bad tasting food.

McDonalds has not taken the way side to all of these claims. It has taken on its critics and is making substantial changes to both its practices and its communication. McDonalds has gone as far as creating a documentary film showing the sourcing and production processes. The trouble with bad reputations is that they aren’t easily forgotten and that’s what McDonalds need to focus on.

What can McDonalds do to improve:

The biggest challenge McDonalds is facing right now is how to get the middle class customers back in there stores. The problem is that there are so many other competitors that are known for their great supply chain management and healthy options that it’s hard to get them back. Below is a few things that McDonalds can do to rejuvenate sales and profits:

1.) Create a new healthy food options.

2.) Increase supplier relations

3.) Create a new order menu and increase customer service

Pest Analysis:

Political | Economical |

* Increase new healthy brand awareness * Want high standards | * Creating new sales and regaining sales from the competition |

Social | Technology |

* Becoming more environmentally friendly * Creating sustainable culture | * McDonalds can set a new industry standard for supply chain management |

SWOT Analysis

Strengths | Weakness |

* McDonalds already has convenient locations * Still has the biggest revenue of any...