International Communication

INTERNATIONAL COMMUNICATION

ASSIGNMENT 03: PORTFOLIO

UNIQUE ASSIGNMENT NUMBER: 876832

DECLARATION

I,the undersigned hereby declare that this is my own and personal work, except where the works or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

TABLE OF CONTENTS PAGE

1 INTRODUCTION 4

2 INTERNATIONAL MARKETING 5

3 BUSINESS ACTIVITIES 6

4 PROBLEMS OF GLOBAL ADVERTISING 7

5 FACTORS OF MEDIA IMPERIALISM 7

6 REASONS FOR MIGRATION 9

7 SECTION C 11

7.1 Company profile 11

7.2 Pattern of international news flow 12

7.3 Factors of news flow 14

7.4 News agencies 14

7.5 Language translation 15

1 INTRODUCTION

In this portfolio i will start by providing the definition of international marketing, describe business activities of international marketing and also state the challenges of gllbal advertising. I will describe factors that give rise to media imperialism and also write an essay on the reasons of migration. Lastly i will write a portfolio about reuters news agency, its profile, patterns of international flow, factors influencing international flow of news, major global news agencies working with reuters news agency and lastly the...