Lalala

1.) How does Google's business model use personal data?

Google operates the most popular search engine in the world. Almost all of its revenue derives from its online advertising system embedded in the free products and services it offers to end users. Google offers free e-mail, Web page creation and publishing, blogging, Internet messaging, Web photo albums, online calendars, video sharing, document sharing and so on. First and perhaps foremost is the concern generated by the wealth of personal information Google is able to assemble using a user's login identity. Google then tracks what the user does - what words the user enters in the search engine, what sites the user visits, and the time and date of these events. Google uses this information to fine-tune advertising to the user's needs and preferences.

2.) What do you think are the major privacy concerns raised by Google's business model and applications?

The major privacy concerns raised by Google's business model and applications the corporation argued that Google had pledged to keep it's users' personal information private and that to hand over data would violate the trust of the users. Second, Google contented that in handing over this data, the company would be forced to reveal trade secrets regarding its search technology.Lastly, Google questioned whether the reason behind the DOJ's demand was justifiable and in fact lawful-- based on the  Electronic Communications Privacy Act. Google has done well with privacy relative to other companies.

3.) Do you think Google has taken adequate measures to protect its users' privacy? Explain your answer.

Yes, with its "do no harm" motto we can make sure that Google is making their job so convenient. From there pledge to  keep users' personal information, private and that to hand over data would violate the trust of users and contented that in handing over this data, the company would be forced to reveal trade secrets regarding its search technology . As...