Questionnaire

QUESTIONNAIRE

A STUDY OF CONSUMER BEHAVIOR TOWARDS HOUSEHOLD

CONSUMER DURABLES IN VELLORE DISTRICT, TAMILNADU

QUESTIONNAIRE

I. PERSONAL DATA: 01. Name

02. Place of Living

0

a) Vellore

LI

b) Ambur

c) Thirupattur 0

d) Vaniyambadi 0

e) Gudiyatham LI

0 Valajapet

El

g) Ranipet

0

h) Arcot

i) Arakkonam LI

03. Age

a)

b)

c)

d)

Below 25 0

25-30

0

31-40

0

Above 40 0

04. Sex

LI

a) Male

b) Female 0

05. Qualification

LI

a) Up to SSLC

LI

b) +2

c) Technical Diploma 0

d) Graduate

LI

LI

e) P.G & above

f) Professional Course 0

06. Marital status

LI

a) Married

b) Unmarried LI

07. Income range [In rupees for per month]

LI

a) Below 5000

b) 5001-10,000

0

c) 10,001-15,000 0

d) 15001-20,000 0

e) 20,001 & above 0

08. Occupation

a) Govt.service

b) Employee in private organization

c) Business

d) Self employed

e) Agriculturists

0 Housewives

g) Any other — (specify)

Li

Li

0

0

0

09. Types of family

0

a) Joint

b) Nuclear

10. Size of family

a) - 2 members

0

b) 3 members

El

c) 4 members

0

• d) 5 member

• e) Above 6members 0

II. MARKETING INFORMATION: - (GENERAL)

11. How knowledgeable are you about Household consumer durables?

0

a) Unknowledgeable

b) Somewhat knowledgeable Li

0

c) Knowledgeable

0

d) Very knowledgeable

12. Through what means of media do you come to know about Household consumer

durables?

a) TV

b) Radio

c) Newspaper D

d) Magazines 0

e) Friends

0

f) Colleagues D

g) Neighbours 0

13. Which means of media is a reliable source of information?

a) Television

b) Radio

c) Newspaper

0

d) Magazines

0

e) Friends

0

0 Colleagues

0

g) Neighbors

0

h) Trade association 0

14. You buy Household consumer durables because of

a) Value of money

Li

b) Better performance 0

c) Low price

Li

d) Emotional value

Li

e) Gives social status 0

0 High quality

Li

g) Possessed by other Li

15. You feel the price of Household consumer durables is:

C3

a) Not high

0

b) Somewhat...