Bus 109

Course Schedule

Note: The following course schedule, and associated readings, may change depending on class needs.

Session Date

Session

Readings

Due

5-Jan

Tu

Introduction, Syllabus, "What is Strategy", and

Marshmallows

Chapter 1 in SM, Syllabus

7-Jan

Th

1) "Luke, use the force[s]": External Environment and

Industry Analysis

Chapter 2 in SM, "The 5

Competitive Forces…"

Porter

12-Jan

Tu

(CS1)--Cola Wars Continue: Coke and Pepsi in 2010

Case Reading

14-Jan

Th

2) Inside Out: Internal Analysis and Competitive

Positioning

Chapter 3 in SM, "What is

Strategy" Porter

19-Jan

Tu

2.1) An Arm and a Leg: Cost Advantage and

Sustainability of Competitive Advantage (MC1-Southwest)

Chapter 4 in SM, Casebook

Case 4

Sign up for final

project groups

21-Jan

Th

(CS2)--Matching Dell

Case Reading

Case 2 Questions

26-Jan

Tu

2.2) Differentiation Advantage: A Different Kind of

Animal (MC2--Harley)

Chapter 5 in SM, Casebook

Case 5

28-Jan

Th

(CS3)--Ducati

Case Reading

2-Feb

Tu

*****Midterm*****

4-Feb

Th

3) Watch Your Back: Competitive Dynamics-Innovation, Industry Change, and Disruptive Tech

Chapter 10 in SM

9-Feb

Tu

(CS4)--Netflix

Case Reading

11-Feb

Th

3.1) In the Ring: Competitive Dynamics II--Network

Effects and Competitive Strategy

Chapter 11 in SM

16-Feb

Tu

(CS5)--Dogfight over Europe: Ryanair (A)

Case Reading

18-Feb

Th

4) Cash Cows, Dogs, and Stars: Corporate Strategy-Diversification, Acquisition, and Internationalization

Chapters 6 and 9 in SM

23-Feb

Tu

(CS6)--Walt Disney Co.: The Entertainment King

Case Reading

25-Feb

Th

4.1) Make, Buy, or Ally? Corporate Strategy II

Chapters 7 and 8 in SM

1-Mar

Tu

(CS7)--Cirque de Soleil: The High Wire Act…

Case Reading

3-Mar...