Consumer Attitudes and Online Retail Dynamics in Canada

April 12th 2016 Mumbai, India: Bharatbook.com announces a report on “ Consumer Attitudes and Online Retail Dynamics in Canada, 2015–2020 ”. The report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future.

Summary

Although the development of the Canadian economy is strong, with robust economic integration with the United States, the e-commerce market is still lagging well-behind other developed nations in the world. This can be attributed to customers and their concerns around security, as well as lack of clarity around shipping purchases and returns, which is driving Canadian consumers to physical shops as opposed to online shopping.

Key Findings

• Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 14% over the forecast period

• Growing internet penetration will act as a catalyst for the emerging online shopping market

• Electrical and electronics was the largest product group, with total sales of CAD3.8 billion, or 42.9% of total online retail sales in 2015

• There will a need for a well-integrated multichannel retailing strategy

Synopsis

“Consumer Attitudes and Online Retail Dynamics in Canada, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Canada’s online retail environment. In addition, it analyses the key consumer trends influencing Canada’s online retail industry.

What else does this report offer?

• It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best...