Business Ethics Assignment

AL ANDALUS INTERNATIONAL INSTITUTE

BINARY UNIVERSITY

BUSINESS ETHICS

2ND SEMESTER’S FINAL ASSIGNMENT

By: ANIQA FARAZ KHAN 002/BM/14

TO: Sir.IMRAN

25TH -3-2016

Table of Contents

Introduction to Nutritional and Dietary supplements Industry | 4-5 |

Business system ethics in Nutritional and Dietary supplement industry | 5-6 |

Ethics in the Nutritional and dietary supplement market | 6-7 |

Environmental ethics in Nutritional and Dietary supplement industry | 7 |

Ethics of marketing and consumer protection | 8 |

Ethics in consumer protection in Nutritional and dietary supplement industry | 9 |

Ethics in job description and employees in Nutritional and dietary supplement industry | 10 |

Conclusion and References | 11-12 |

‘Ethics is knowing the difference what you have the right to do and what is right to do’

Potter Stewart

Introduction to Nutritional and Dietary supplements Industry

The trends of staying fit, building muscles and enhancing the energy levels have made many individuals turn to the rapidly growing industry of Nutritional and dietary supplements. The businesses in this industry create vitamins, herbals remedies, nutritional supplements and other health products. Some of the leading companies in this industry are, Herbalife, NBTY, USANA (situated in the US), Arkopharma (in France), Nelsons (in Uk), Tongrentang (in China), Bioplex and DSNA Nutritions.

The competition in the industry is high as large companies gain their profits from economic of scale manufacturing, research and development, and marketing. On the other side, the small companies in this industry effectively keep up the competition by developing the niche products to fill in the gap in this market.

The Dietary supplement and education act (DSHEA) of 1994 carried by the congress, was concerned about the importance of nutritional and dietary supplements in giving healthy life, the importance of consumer’s to have accurate...