Student

The influence of Internet finance on commercial banks

Abstract

With the increasingly development of information technology, the Internet finance model are rise gradually in the same time. On the basis of the concept, features and functions this paper summarizes the model of the internet finance in strategy, customer channels, financing, pricing and financial disintermediation of the impact of the traditional commercial bank. This paper argues that the model of online financing will not stand in the way of commercial banks, the traditional business model and profit in a short term. But in order to the come true the new development, the commercial Banks need to use of the Internet financial model in the long term. At the same time, to make sure the sustained and healthy development of the Internet industry also need to rely on the online financing enterprise self-discipline, positive innovation, attract more customers, strengthen the construction of the system safety.

Key words: Internet finance, commercial banks

Research objectives:

1. What is Internet financing? What are some classification of them?

2. What are the advantages and disadvantages of Internet finance to commercial banks?

3. How should traditional bank do to adapt to the environment of quick development of Internet finance?

1. Introduction

Nowadays, the financial innovations like mobile payment, mobile banking, online banking, and financial business in China's become more and more popular. Because of this situation, a new kind of financial model -- the Internet finance are created in recent years. Under the big data era, the brand creation and development of financial institutions is both a challenge and opportunity. During the development of the Internet financial, emerging Internet traditional financial companies and financial institutions will have an intensive competition, even it can change the traditional financial...