Tourism & Hospitality Management

Marketing Communications for Tourism and Hospitality with work placement

Written by

Md. Hasan

MBA in Accounting & Information Systems

University of Dhaka

Email: hasanais17du@yahoo.com

Table of Contents

Introduction 3

Definition of marketing communication mix 3

1. Elements of the marketing communication mix 4

2. Preparing a marketing communication plan for Marianne Restaurant 7

3. Models to assess the overall effectiveness of campaigns 10

Recommendation for Marianne Restaurant to assess the effectiveness of campaign 11

4. The concept of an integrated communication campaign 12

Recommended activities for Marianne Restaurant to increase the effectiveness of operational activities 14

Conclusion 15

References 15

Introduction

Tourism and hospitality industry is one of the fast growing industries in recent time. To ensure success in this industry well communication with all the relevant parties is mandatory. Well communication helps to create long-term relationship with existing and potential customers and help to build good corporate images. In this work, the marketing communication practices and the elements of communication mix will covered. The advantages and disadvantages of elements of marketing communication will be described. This assignment will also cover the marketing destination, customers and cultures, planning for restaurant business, tourism infrastructure, and climate and management. Again development of good communication plan is also essential for ensuring well relation with stakeholders. After taking promotional activities, it is important to determine the effectiveness of promotional activities.

Definition of marketing communication mix

Marketing communication is the compartment of overall marketing. Marketing communication mix of an organization is the promotional mix that includes different types of promotional tools such as sales promotion, advertising, personal selling, public...