Case Study on Apple, Inc. on the Company as a Structure

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Unit One Case Analysis

Apple Inc., 2008, 9-708-480

Antoinette Curreri

Kaplan University-GB520-14MN

Professor Klein

March 3rd, 2011

Case Analysis Apple Inc., 2008

The case analysis of Apple, Inc is that Apple focuses on keeping its computers unique. The organization has become threatened by many competitors in its industry. Apple must find a way to differentiate themselves, and attract consumers in the highly competitive market they are in. Apple will run the risk of losing their appeal and more of their market share if they do not combat this issue. The ways that Apple can be competitive are through brand recognition through their Apple Stores, and the different products they can patent. The brand recognition can definitely enhance and grow their market share. Apple also has an option to regain the market share and that would be to lower the pricing on their PC’s and also try and retain their reputation of their products as one of the leaders and largest quality PC companies out there. Apple has been subject to competitors selling products for much cheaper prices. The analysis overall is that Apple has a superior product and products, however they have lost a large part of their market share over time for many reasons, competitors selling at lower prices, and also Apple changing their Operating System to the standard of an Intel CPU with Windows Operating System. Basically, Apple was not the only game in town any longer. There has been a widespread of ways to get PC’s and also the general population and demographic has been educated on PC’s and their options.

“As components became increasingly standardized, PC makers cut spending on research and development. In the early 1980s, the leading PC companies spent an average of 5% of sales on R&D. By the early 2000s, Dell Computer then the industry leader devoted less than 1% of its revenue to that purpose. Rather than invest heavily in R&D, companies such as Dell looked to innovations in...

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