Factors Influence Consumers Attitude and Purchase Intention for Online Apparel Products in Bangladesh

Factors Influence Consumers Attitude and Purchase

Intention Online Apparel Products in Bangladesh

Nasif Chowdhury

20 May 2016

Abstract

The motivation behind this study is to discover purchasers' recognition towards internet shopping with

a particular spotlight on accommodation and security on clothing buyer market in Bangladesh.

Investigations of this nature led widely in created nations yet in a creating nation connection is

exceptionally restricted. This hole was tended to with a study led in Bangladesh. Regardless of high

capability of internet shopping attire items in Bangladesh. Guided by the Theory of Reasoned Action,

the self-created measures were intended to quantify the buyers' mentality towards acquiring clothing

items online. The fundamental reason of the hypothesis was that shoppers were influenced by a few

components that shape their state of mind and aim towards purchasing an item; by one means or

another showed customers were wary and watchful in settling on the right choice. This study was

utilized review poll and arbitrary examining technique to gather reaction from respondents in Dhaka.

Gathered information were broke down by utilizing expressive measurements and connection

investigation to decide the relationship amongst variables and recognition towards web shopping

clothing items in Bangladesh. The consequences of this study have a few ramifications for advertisers

of organizations and future scientists. Study found that clothing customers will utilize web shopping.

The discoveries add esteem to existing writing as well as recommend, may influence the development

of fate of capability of internet shopping of clothing items in Bangladesh.

Keywords: theory of reasoned action, consumers attitude, purchase intention, online shopping,

apparel products

1

1. Introduction:

E-commerce is likewise called internet shopping. It implies maintaining the entire procedure of

business electronically utilizing the web. Web...