Ott Video in Latin America Content Drives Competition Among Svod Platforms

RnRMarketResearch.com announces a new report “OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms” added to its database.

'OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition Among SVoD Platforms,' a Telecom Insider Report by Pyramid Research, analyzes the market for over-the-top (OTT) video services in Latin America. It provides both an overview of the existing situation with current trends and a detailed look at select service providers and markets. Examples are provided from Latin American markets of all types.

Complete Report Available at http://www.rnrmarketresearch.com/ott-video-in-latin-america-demand-for-local-exclusive-content-drives-competition-among-svod-platforms-market-report.html .

OTT video markets in Latin America are relatively diverse not only along demographic and socio-economic lines, but also in terms of adoption of telecom and video services. Countries with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. Netflix's arrival to Latin America, in 2011, triggered the launch of a number of SVoD initiatives, both at the regional and country level, mostly from established telecom and pay-TV operators looking to defend their position in the pay-TV market, such as América Móvil (Claro Video) and Telefónica (On Video/Movistar Play). Because of the strong influence that Netflix has had in the region, most paid OTT services in the region currently provided on a SVoD basis, although a significant number of companies are also relying on a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content to round out their service offerings.

Order a copy of this report at http://www.rnrmarketresearch.com/contacts/purchase?rname=632671 .

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