Assignment for Pran Company

AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH

‘’Report on Analysis of SBUs’’

Name: Sakib Ahmed

Abdulla al aman

ID: 14-28178-3

14-28177-3

Subject: Principles of Marketing

Section: J

Submitted to: MADHOBI HOSSAIN

TABLE OF CONTENT

Chapter | Subject | Page no. |

1. | Introduction of the organization | 3-6 |

2. | List of Business Portfolio (SBUs) of the organization | 7-9 |

3. | List of Market Offerings | 10-12 |

4. | Practice of Marketing Concepts | 13-14 |

5. | Use of Market Segmentation Bases by the Organization | 15-16 |

6. | SWOT Analysis of the Organization | 17-22 |

7. | Societal Welfare activities (CSR) of the Organization | 23-25 |

8. | References | 26 |

‘Introduction of the organization’

CHAPTER -1

PRAN started its operation in 1980 as processors of fruit and vegetable in Bangladesh and in 1981 when PRAN and RFL merge together it becomes one of the biggest business groups in Bangladesh. PRAN-RFL is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 106 countries of the world where PRAN Products are regularly being exported.

PRAN-RFL’s comparative advantage as an economy lies in agriculture. They believe the way to economic prosperity is through agro-business.

PRAN-RFL is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at their several factories into hygienically packed food and drinks products. The brand PRAN-RFL has established itself in every category of food and beverage and other industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices, cloths and to even dairy products....