Walmart

In content marketing strategy, content marketers draw and develop the larger story that an organization tells… they focus on a way to engage an audience using content to drive profitable behaviors (Contentmarketinginstitute, 2016). Walmart has spent a lot of time about knowing their audience, narrowing their focus, and sharing valuable information. Walmart made a strategy that will benefit both of the company and the customers. Streit states, “it’s definitely difficult for Walmart, knowing the broad range of customers we have to serve, knowing the broad range of products that we carry… Content helps certain product categories more so than others." He also added "you need to be telling a story, and getting into the customer’s head… understanding the solutions that they’re looking for (Cool, 2015).” They broke that audience into specific groups and delivered tailored content accordingly. Walmart aims to reach an enormous audience, one with wildly varied tastes, values, and needs.

A potential buyer goes through these three stages: awareness, consideration, and decision before purchasing product and services. These stages are the crucial part of marketing strategy. Marketers need to create awareness of the product/services and, or, the company so buyers can identify their need. Keeping track of the potential buyer’s interest are also important as this is the stage where they are considering whether to buy the product/services or not.

Walmart has focused a lot of resources on social medias. Blogging and video sharing are proven to be the best type of marketing strategies because of its consistent positive results. Video sharing sites like YouTube get a million hits every day so it is important for Walmart to make a relevant and good quality video that will attract their target audiences and at the same time, to promote their products and services. If their videos went viral, then the company will increase its sale. Going viral means a video is liked and shared...