Current Issue Banking

TABLE OF CONTENTS

Title 1) The article 2) Summary of article 3) Related theory 4) Appendix/References i. Ansoff’s Product/Market Matrix

Page 1 2 3

4 5 6

ii. Original copy of the article – Page 1/2 iii. Original copy of the article – Page 2/2

1) The Article

(The real newspaper copy is attached at the appendix section of this assignment)

Article adopted from Article written by Article published date

: StarBiz (The Star newspaper’s Business section) : Hanim Adnan : Thursday, 22 February 2007

Article related to industry : Banking

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2) Summary of Article Malayan Banking Berhad (Maybank) announced their net profit increased 4.4% touching the profit as RM 1.37 billion. Maybank also informed the media that they will provide dividend of 40 cents per share and payable on 26th April this year. According to the text, the higher profit was earned by their acquisition of Malaysia National Insurance Berhad. In the form of business the American Express’ card and interest from loan and mortgage adding additional advantage for them to gain higher profit. The most mentioned issue in this article is the drastic and unexpected growth of SME loans with growth as 8.8%. Maybank also expressed their interest of acquiring small bank to increase their business strength in the industry.

(Word count: 112 words)

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3) Related Theory The article had mentioned that Malayan Banking Berhad (Maybank) is looking into idea of acquiring other small bank. They also suggested that the bank should be one of the top 10 banks listed in Malaysia. Therefore, they are not just looking for a bank to acquire but also they are actually trying to increase their strength in this banking industry. Strength is being on part of SWOT analysis. SWOT analysis refers to strength, weakness, opportunity, and treats. The article did not touch any other SWOT analysis part else than meaning indirectly to mention about the strength of Maybank. Current Maybank is the largest Banking...