Submitted by: Submitted by siddhu20
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Category: Business and Industry
Date Submitted: 10/04/2016 08:28 AM
[2016]
SOCIAL MEDIA
MARKETING FOR
NEWBIE
ENTREPREUNERS –
FOUR I’S
SEELAM VENKATA SIDDHARTHA
ID: 335036730
IOWA STATE UNIVERSITY
Abstract
The emergence of social media has completely changed the way of communication between
people and it has also opened up an enormous number of ways to communicate with the
customers and engage with them. With the help of social media, a company can communicate with
thousands or millions of customers at the same time about its products. Thus, the impact of seller
to buyer communications has been enormously boosted by the social media in the marketplace. In
this paper, we are going to discuss about the social media marketing cycle, how social media is
classified into groups and the evolution of social media marketing. In addition to that we are also
focusing mainly on buzzfeed which is an emerging Internet based social media company, how it is
changing the way consumers think about the social media content and the potential link between
the buzzfeed and social media advertising. Finally, to conclude we present the Four I's that any
company should follow while entering into the social media marketing and few recommendations
to the new startup companies for viral advertising in social media.
Introduction
According to Andreas Kaplan and Michael Heinlein social media is defined as a group of online
communication channels and union of internet based applications and technologies that are build
on the ideological and technological solutions of web2.0, which helps people to interact, contentsharing, communicate with each other online and collaboration. Facebook, LinkedIn, Instagram,
YouTube, Pinterest, Flickr, Buzzfeed, Yammer but that’s not all social media covers many other
digital tools even email and SMS are social media tools too. In united states 7 in 10 of us have
internet access at home we spent around 13 hours online each week at home, at work, at on the
move and most of us with the internet...