Project Report

PROJECT REPORT

ON

METLIFE INDIA INSURANCE CO. PVT. LTD.

PROJECT TITLE

Brand Awareness of MetLife

In Partial Fulfillment of the Requirements for the

Degree of

"B.COM (ASM)"

(Session 2010-11)

SUBMITTED TO: SUBMITTED BY:

M. D. UNIVERSITY ANJALI

ROHTAK ROLL NO.-3401

SEM: 1st

ADARSH MAHILA MAHAVIDAYALYA

AFFILIATED TO M.D.UNIVERSITY

ROHTAK

DECLARATION

I hereby declare that the project work entitled is an original and bonafide work done by me. This project is being submitted in partial fulfillment of degree of “B.COM (ASM)” from “Adarsh Mahila Mahavidyalya”, Bhiwani Haryana

The content of this report is based on the information collected by me.

Anjali Agarwal

ACKNOWLEDGEMENT

There is always a sense of gratitude which one feels towards his mentor or “GURU” who has helped him at one point of time or throughout.

I shall be failing in my duties if I do not express my gratitude to other Faculty members and friends for their useful advice at various stages.

Last but not the least; I would like to thank the almighty God for the blessings he showered on me during the project report.

TABLE OF CONTENT

Company profile

Definition of insurance

Types of insurance

Insurance in India

History of insurance

List of insurers

Objective of the project

Different types of MetLife products

Consumer Behavior and marketing strategy

Sales promotion:

Meaning...