Chinese Sports Television Entry Strategy

Market entry strategy

1. Affiliate with government controlled national media company

China Central Television (CCTV) is the national TV station of the People’s Republic of China and it is one of China’s most important and influential news and media broadcast companies. China Central Television (CCTV) is the national TV station of the People’s Republic of China and it is one of China’s most important news broadcast companies. Today, CCTV has become one of China’s most influential media outlets. In addition to its TV programs, CCTV has also built up a multi-media broadcasting platform and business operation, which includes movies, newspapers and the internet. CCTV is the main news source for the Chinese people. It is also an important window for Chinese to learn about the outside world, and for the world to find out more about China. CCTV is making efforts to become a global media network with increased international influence. CCTV offers TV programs, multimedia broadcasting, movies newspapers, and the internet. CCTV is the main news source for the Chinese people and is an important means for Chinese to learn about the outside world, and for the world to find out more about China. CCTV is making efforts to become a global media network with increased international influence. CCTV has the largest market share in TV programming and is accessible to over 100 billion potential viewers (CNTV). As the Company looks to expand its commercial operations, they affiliate with other networks and brands, so there is an opportunity to become an affiliate of the company through a joint venture while still maintaining the ESPN brand.

2. Affiliate with private Chinese station

Since CCTV holds the vast majority of the TV viewer market, smaller private stations may wish to partner with ESPN to gain viewers to better compete. Currently, China Xinhua News Network Corporation (CNC), Blue Ocean Network (BON), and numerous other provincial networks will likely be willing to...