Club It

Club IT, Part One

According to the Entertainment Industry Profile: United States (2010), the entertainment industry generated a $48.1 revenue in 2009. The music segment accounted for 19.9% of the entertainment total revenue (Entertainment Industry Profile: United States, 2010). Ruben Keys and Lisa Tejada are Business Administration graduates that have decided to follow their dream of owning and operating a music club, Club IT. Their club just went through remodeling and Club IT is rapidly growing and it is showing potential for growth. After an evaluation of their operations and clientele outlines of Club IT, it is evident that their diversified customer base approach is giving them great results. Club IT can maintain momentum by adopting a more defined innovation strategy which could give them an edge on marketing, sales, and client dealings.

Club IT’s mission is to provide live music, DJ’s, dance space and short order food items and drinks to a diversified and broad audience. Their entertainment calendar reflects their diversified approach to entertainment by covering different musical genres throughout the year. Their repertoire includes country music, alternative, hip-hop, Latin, jazz and folk music as well as different various live events.

The main source of information is their website. Club IT’s website offers clientele a basic background of the club owners and general managers as well as club related information and merchandise. Their website works as a portal for their employees to access the intranet. In the intranet, staff can access personal information and current wage related data as well as company information resources for the different departments. The purchasing department has access to inventory data, to include on-hand balance and how many to order, as well as the necessary information to place orders for necessary products.

Given the recent positive results that Club IT has experienced since remodeling, it is imperative for the...