Visit to Sunday Bazaar

General Merchandising Content:

At Colgate Palmolive stall, they have stacked Colgate toothpaste and tooth brushes, Palmolive soap, their surface care category which includes Max bar, Max liquid and Max antibacterial. In one corner, they had placed Tetley tea, and at the front in the right corner, they were also selling Tang in various flavors at their outlet. In between detergents, they placed fabric softener Softlan.

At Unilever’s stall, Lux body wash was their latest addition. At one extreme corner, they have kept their personal care brands of shampoos such as Sunsilk, Lifebuoy and Clear .Lux soaps and Fair & Lovely was also available.

We also came across one stall of newly launched liquid laundry detergent Blue Touch which also kept bottles liquid hand and face wash.

Among the small stall that we visited, we noticed a lot of mismanagements as products were kept in huge piles, and were stacked haphazardly. We were able to see varieties of unbranded detergents and laundry soaps, branded dishwashing powder and soaps , unbranded rough washing powder ( for washing cars and washrooms ) , bleach ( both branded and unbranded ) , soaps, shampoos, naphthalene balls , mosquito sprays.

Specific Merchandising Content:

At Colgate Palmolive stall, Brite, Express and Bonus were available along with their variants.

Brand | Variants |

BRITE | Maximum Power | Machine Powder |

EXPRESS | Express Power | Express Ultra |

BONUS | Bonus Tristar | Bonus Active |

At Unilever’s stall Rin and Surf Excel were kept. Rin has no other variant, while Surf Excel has 3 variants

Brand | Variants |

SURF EXCEL | Front load (purple) | Top load ( green) | Simple(orange) |

Blue Touch was available in Red and Blue variant

Among other small stalls, Surf Excel, Bonus, and Express were available. The most common variants of each are shown in the table below:

Brand | Variants |

SURF EXCEL | Simple (orange) |

BONUS | Tristar |

EXPRESS | Power |

However, at...