Dominos Supply Chain

LSCM TERM PAPER

Domino’s Pizza

8/28/2011

Submitted to Dr.M.S.Rangaraju By Sowmya B PGDM NO-10108

Logistics and Supply Chain Management

Table of Contents

1. 2. 3. 4. Pizza Industry in India ..................................................................................................................... 2 Domino’s India ................................................................................................................................ 2 Inventory Management at Dominos ............................................................................................... 4 Practice at Dominos ........................................................................................................................ 4

5. Gaps in Practice................................................................................................................................... 6 6. 7. Recommendation............................................................................................................................ 7 References ...................................................................................................................................... 7

Logistics and Supply Chain Management

1. Pizza Industry in India

Just a decade ago, it might have been hard to imagine that the take-out food of choice for millions of Indians would be a baked good of Italian origin. But since then, calling for a pizza has become quite the urban ritual, though it’s possible that many of the pies that are rushed to Indian homes wouldn’t be recognised in the country of origin. Like most consumer brand successes, pizza has been customised for the Indian market, from its toppings to its delivery models. And in this fast-growing category, it’s a bunch of home-grown brands that have turned into stars, leading the way for MNCs to pick up the crumbs from the table. The pizza industry is about Rs.450crore, growing on par with the fast food industry at a healthy...