Company Analysis Celanese Corporation

Company review

Celanese Corporation is a global technology and specialty materials company. It is one of the world’s largest producers of acetyl products for nearly all major industries, as well as a leading global producer of high performance engineered polymers The company’s broad product portfolio serves a diverse set of end-use applications including paints and coatings, textiles, automotive applications, consumer and medical applications, performance industrial applications, filter media, paper and packaging, chemical additives, construction, 2nd consumer and industrial adhesives, and food and beverage applications.

Based in Dallas, Texas, Celanese Corporation employs approximately 7,250 employees worldwide. Its operations are primarily located in North America, Europe and Asia. As of December 2010 the company encountered 45% of its employees in NAFTA, 43% in Europe, 11% in Asia, and 1% of its labor force in other regions.

Celanese combines a demonstrated track record of execution, strong performance built on shared principles and objectives and a clear focus on growth and value creation. Net sales totaled $5.9 billion in 2010, with approximately 72% generated outside of North America. Known for operational excellence and execution of our business strategies, the company delivers value to customers around the globe with best-in-class technologies.

Portfolio and market presence

Celanese Corporation operates principally through four business segments: Advanced Engineered Materials, Consumer Specialties, Industrial Specialties and Acetyl Intermediates. The segments are not of equal share: the biggest one is Acetyl Intermediates which represents 45% of total sales; it is followed by Advanced Engineered Materials with 19% share; Consumer Specialties and Industrial Specialties have 18% share each. The sections below provide business analysis for each segment, including segments’ net sales to external customers for the year ended December 31, 2010.

Acetyl...