Nokia & Apple Marketing Strategies, Their Mission Statement and Head to Head Comparison

Mission Statement and Recent Marketing Activities of Nokia & iPhone

Nokia

Introduction:

Nokia Corporation is a Finnish multinational communication company involved in telecommunication industry since 1960. The end of 1990’s Nokia corporation became the leading supplier of mobile equipment and the pioneer of mobile telephone and the mobile internet market.

The seeds of the current incarnation of Nokia were planted with the founding of the electronic section in the cable division of the Nokia Corporation late 1960 and the production of the first electronic device in late 1962, a pulse analyser designed to use in a nuclear power station. Later in 1970 Nokia became more involved in the telecommunication industry by developing the Nokia DX200, a digital switch for telephone exchanges. By 1980’s Nokia developed a digital, portable massage device system for the Finnish Defence Forces.

The Mobira Talkman, launched in 1984, was one of the world's first transportable phones. In 1987, Nokia introduced one of the world's first handheld phones, the Mobira Cityman 900 for NMT-900 networks (which, compared to NMT-450, offered a better signal, yet a shorter roam). While the Mobira Senator of 1982 had weighed 9.8 kg (22 lb) and the Talkman just under 5 kg (11 lb), the Mobira Cityman weighed only 800 g (28 oz) with the battery and had a price tag of 24,000 Finnish marks (approximately €4,560). Despite the high price, the first phones were almost snatched from the sales assistants’ hands. Initially, the mobile phone was a "yuppie" product and a status symbol.

Nokia's mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail Gorbachev was pictured using a Mobira Cityman to make a call from Helsinki to his communications minister in Moscow. This led to the phone's nickname of the "Gorba". A year later the company named the current name Nokia Mobile Phone.

Nokia Vision/Mission Statement

Vision

• A world where everyone can be connected.

• By 2015,...